2. Sales pitch story
What do we usually do in sales pitches? We talk about our company, products and services in the most beautiful possible way to make us look awesome. Does this make us memorable? Probably not, since everyone else is doing the same about their business.
The most important thing in a sales pitch is to show to the prospective client what value they will gain if they invest in your product. Note that I wrote show and not "talk about your value". Demonstrate it with a client success story.
If you have a good product, you must have a client story that you can share. Tell them about a client from the same industry as your prospect, the situation they were in before they met you and how they are doing today. How did your offer add value to their business?
You can talk how much you want about your benefits and "better than competitor" points, but tell them a real case story if you really want to get the prospects attention. Example of this: http://www.salesforce.com/eu/customers/ 3. Investor pitch
This one should be pretty straightforward. You stand in front of a group of investors to pitch your new idea that solves an existing problem. The best way to get their attention? Tell them how you came up with the idea.
Most startups come up with their ideas from real life situations when they were actually facing a problem or challenge. For example, the idea for Uber came up on a snowy Paris evening in 2008 when (the founders) Travis Kalanick and Garrett Camp had trouble hailing a cab. So they came up with a simple idea - tap a button, get a ride (source: uber.com).
If you have a good idea people will relate to the moment you came up with it, which makes it a great story. Example of this:
Click the play button below to see how the startup Caribu begin their investor pitch with a story that instantly brings their idea to life.