Run for your life

To celebrate the anniversary of Nike Free running shoe, we created this fictitious concept called "Run for your life" with reference to the health benefits related to running. We designed a bold, visual, and colorful presentation in typical Nike marketing style. The idea was to create highly visual slides that could be shared individually on social media as well, and in that way double the value of the project.
We used duotone color effects to make these images more interesting. On top of that subtle visual effects were used on the image objects and the white frame to give it a dynamic feel, which Nike is all about. Can you see it?